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Our Work

Success built together

Throughout our journey, the collaborative relationships we’ve cultivated have been the cornerstone of our success. Every project we undertake is strategically tailored, blending innovation with proven expertise to ensure we hit the mark and deliver outstanding results.

We have partnered with global brands, their subsidiaries and startups alike, specializing in industrial, healthcare, financial services and retail. Our projects range from intricate campaigns for industry giants to nimble, impactful strategies for emerging businesses. What sets us apart is our commitment to integrating seamlessly with your team. By understanding our clients’ unique needs and goals, we ensure that every project not only delivers results but also deepens the meaningful partnerships we value.

Just a few companies we call partners.​

Ballast Tools Equipment
Ballast Tools Incorporated
Ever Extruder

Why choose tango?

Proven Experience

From agency beginnings to building award winning corporate marketing teams, our leadership brings unparalleled expertise to every project.

Tailored Solutions

We understand that one size does not fit all. Our services are customized to suit your unique business objectives, ensuring maximum impact and value.

Results-Driven Approach

We don't just talk the talk; we walk the walk. Our focus is on delivering measurable results that directly impact your bottom line.

Industrial marketing that moves the work forward.​

Here’s a quick look at the strategies, campaigns and systems we’ve built to help industrial teams create demand, strengthen customer relationships and connect marketing to growth.

Go to Market and Integrated Campaigns

Strategy through execution

Cat Compact Go to Market

Cat Compact Go to Market

A 90-day strategy created for Cat Compact pilot dealers—aligning audiences, investment, channels, lead capture and measurement around a scalable launch. Campaign + creative execution included.

Used Equipment Demand Generation

Used Equipment Demand Generation

Coordinated paid media, retargeting and email campaigns designed to move priority inventory—with the flexibility to adjust as equipment sells and business needs shift.

Equipment Lifecycle Growth

Equipment Lifecycle Growth

An integrated growth strategy that uses existing customer insights to identify new opportunities, reengage high-intent audiences and move buyers toward relevant attachments and future equipment purchases.

Parts and Service Demand Generation

Parts and Service Demand Generation

Campaigns designed to capture active demand, reengage equipment owners and create measurable growth across inspections, repairs, parts, maintenance and long-term equipment support.

Technician Recruitment

Technician Recruitment

Targeted recruitment campaigns that combine audience strategy, geographic and relocation targeting, lookalike modeling and multichannel media to reach qualified technicians in competitive labor markets.

Compact Equipment Service Growth

Compact Equipment Service Growth

A cross-division campaign designed to grow compact equipment service while using that customer relationship to introduce relevant rental solutions and expand the dealer opportunity.

Email and Lifecycle Marketing

Repeatable customer journeys

Equipment Ownership Journeys

Equipment Ownership Journeys

Personalized post-purchase programs surfacing machine capabilities, attachments, service and next-equipment opportunities.

Post-Purchase Automation

Post-Purchase Automation

Automated follow-up that keeps the customer relationship moving after a purchase—from onboarding and education to parts, service and repeat engagement.

Machine Purchase Progression

Machine Purchase Progression

A data-informed journey that identifies the most relevant next sale for each customer—from attachments and support to complementary or replacement equipment.

Product Launch Series

Product Launch Series

Phased teaser, education, availability and urgency communications supporting new products and priority promotions.

Rental Customer Growth

Rental Customer Growth

Welcome and follow-up journeys that turn a single rental interaction into a broader dealer relationship.

Behavior Based Nurture

Behavior Based Nurture

Dynamic follow-up that responds to customer interests and activity instead of sending everyone the same sequence.

CRM Automation and Attribution

Connecting marketing to growth

HubSpot and Texada Integration

HubSpot and Texada Integration

A connected CRM foundation that ties marketing activity to sales outcomes—creating clearer attribution across leads, pipeline and revenue.

Marketing Attribution and ROI

Marketing Attribution and ROI

Reporting that connects media, calls, forms, pipeline and revenue to support better investment decisions.

Data Triggered Customer Journeys

Data Triggered Customer Journeys

Automation that uses customer, equipment and behavioral data to deliver more timely, relevant follow-up.

AI and Marketing Productivity

Practical innovation

Fast Iron

Fast Iron

AI-powered systems that turn customer, equipment and market data into actionable sales opportunities—helping teams prioritize outreach, deliver more relevant marketing and move prospects toward purchase more efficiently.

AI Workflow Consulting and Enablement

AI Workflow Consulting and Enablement

We help marketing teams identify where AI can create the most value, then design tailored workflows and agents that reduce manual work, strengthen consistency and make execution more efficient.

Brand and Digital Experiences

Distinctive client proof

Hawthorne Edge

Hawthorne Edge

A dealer-specific platform turning local expertise, people and support into a clear customer advantage.

Muscle Behind the Match

Muscle Behind the Match

A sponsorship platform connecting Hawthorne Cat and Hawthorne Rentals with San Diego soccer fans beyond basic logo placement.

Hawthorne Cat Website Refresh

Hawthorne Cat Website Refresh

A refreshed experience designed to strengthen the brand, simplify customer journeys and better support conversion.
Portfolio available upon request